Drive: What Motivates Us

The philosopher Ludwig Feuerbach said “man is what he eats”. I would say that a man is also the books he reads and Drive, the book of Daniel H.Pink about motivation is one of those books that can influence you and change the way you think, inspiring you to act. An amazing book.

Drive of Daniel H. Pink

Drive teaches us that, when it comes to motivation, there’s a gap between what the science knows and what business does. “The current system of motivation put in place in organizations often doesn’t work and often does harm. If we want to build better organizations, elevate our lives and improve the world a new approach is needed”.

In the introduction Pink explains that human beings behaviour is driven by what is known as the biological drive that comes from within and includes hunger, thirst and sex (Motivation 1.0). Then a second drive that comes from without is to respond to rewards and punishments in our environment (Motivation 2.0). In the middle of the last century however few scientists began to discover that there was a third drive that they called intrinsic motivation, our innate need to direct our own lives, to learn and to create new things, and to do better by ourselves and our world (Motivation 3.0). Read more of this post